It seems everyone has an opinion on the new GAP logo and none of them are good. Basically no one seems to be a fan of the new blue square logo. With one 'artist' making the above logo to show just how annoyed he actually was about it. Sounds like too much effort for me. I really don't care.I think it's a stupid move. Since especially during these times brand recognition is everything. You can imagine the uproar if Topshop changed their logo. A logo is there for a reason. To make sure that the brand is instantly recognizable from their competitors! So why change? Also the new logo makes the company look like a computer company.
I don't really care too much since I don't like GAP. I don't shop there, I don't even look at the website and I have only ever bought one thing from them. It was 1998 and I bought a see-through bag. That's all. A see through bag. For which one of the straps broke off as I used it as a school bag. I don't even know where it ended up.
So anyway.....here's some quot-age as the company try to explain their stupidity - i mean change of heart.....
“For the last two years we’ve been working on evolving the brand identity for Gap, [The new logo] is more contemporary and current and honors the heritage of the Gap brand with the blue box but takes it forward.”
"The natural step for us on this journey is to see how our logo — one that we’ve had for more than 20 years — should evolve. Our brand and our clothes are changing and rethinking our logo is part of aligning with that.
We want our customers to take notice of Gap and see what it stands for today.
We chose this design as it’s more contemporary and current. It honors our heritage through the blue box while still taking it forward."
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